Privacy Policy

Last Updated: October 6, 2026

Rubao New Energy Materials (Shanghai) Co., Ltd. (“Rubao-Chinasteel”, “we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.chinasteelsea.com (the “Website”) or communicate with us regarding our steel products and services.

Please read this Privacy Policy carefully. By using or accessing the Website, you acknowledge that you have read, understood, and agree to be bound by all the terms outlined below. If you do not agree with our policies and practices, please do not use our Website.

1. Information We Collect

We may collect several types of information from and about users of our Website, including:

1.1 Information You Provide to Us

We collect information that you voluntarily provide when you:

• Request a quote through our contact form, RFQ form, or email
• Contact us via the contact form, WhatsApp, WeChat, phone, or email
• Subscribe to newsletters, price updates, or other communications
• Participate in surveys, promotions, or customer feedback requests
• Correspond with our sales or customer service team

The information you provide may include:

• Full name
• Company name and job title
• Email address
• Phone number (including WhatsApp / WeChat)
• Country / shipping destination
• Company website (if provided)
• Product requirements, specifications, and order details
• Any other information you choose to share in your messages

1.2 Information We Automatically Collect

When you visit our Website, we may automatically collect certain information about your device and browsing activity, including:

• Device information: IP address, browser type and version, operating system, screen resolution
• Usage data: pages visited, time spent on pages, referring/exit pages, click patterns, navigation paths
• Geographic information: approximate location based on IP address (country/region level)
• Technical data: Internet service provider, browser language, date/time of access

This information is collected through cookies, server log files, and similar technologies. For more details, see our Cookies Policy section below.

1.3 Information from Third Parties

We may receive information about you from third parties in the following circumstances:

• Business directories or trade platforms where you have expressed interest in steel products
• Logistics or payment partners in connection with an order you have placed
• Publicly available sources such as company websites or business registries, where we use this to better understand your requirements when you contact us

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 To Provide Our Services

• Respond to your inquiries, quote requests, and product questions
• Process and fulfill your orders for steel products
• Arrange production, shipping, and logistics
• Provide order updates, shipping tracking, and customer support
• Send you documentation such as quotations, proforma invoices, and mill test certificates

2.2 To Improve Our Website and Services

• Analyze Website usage patterns to improve user experience
• Monitor and optimize Website performance, security, and functionality
• Develop new products, services, and content based on customer interests
• Conduct internal research and analysis

2.3 To Communicate with You

• Send you price updates, product announcements, or industry information you have opted in to receive
• Respond to customer service requests or questions
• Provide important notifications about changes to our services, terms, or policies
• Follow up on quote requests or abandoned inquiries

2.4 For Security and Compliance

• Protect against fraud, unauthorized access, and other security risks
• Comply with applicable laws, regulations, and legal obligations
• Enforce our Terms of Service and other agreements
• Detect, investigate, and prevent illegal activities or policy violations

2.5 Legal Basis for Processing (for EEA/UK users)

If you are located in the European Economic Area or United Kingdom, we process your personal data based on:

• Contractual necessity — to provide the products or services you have requested
• Legitimate interests — for improving our services, marketing our products (where lawful), and ensuring Website security
• Consent — where you have explicitly consented to specific processing activities, such as newsletter subscriptions

3. How We Share Your Information

We do not sell, rent, or lease your personal information to third parties for their marketing purposes. We may share your information only in the following circumstances:

3.1 Service Providers and Business Partners

We may share your information with trusted third parties who assist us in operating our business:

• Logistics and shipping companies (to arrange delivery of your order)
• Inspection and testing agencies (such as SGS, BV, Intertek — when third-party inspection is requested)
• Payment processors and financial institutions (to process payments for orders)
• IT and hosting providers (to maintain our Website and data systems)
• Professional advisors (accountants, lawyers, consultants — where necessary for business operations)

These third parties are contractually required to protect your information and use it only for the purposes we specify.

3.2 Legal Requirements

We may disclose your information if required to do so by law, or if we believe in good faith that such action is necessary to:

• Comply with applicable laws, regulations, legal processes, or governmental requests
• Protect and defend our rights, property, or safety, or that of our customers or the public
• Detect, prevent, or address fraud, security, or technical issues

3.3 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of the business transaction. We will provide notice before your personal information is transferred and becomes subject to a different privacy policy.

4. Data Security

We implement appropriate technical and organizational security measures designed to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. These measures include:

• Secure server infrastructure with firewall protection
• SSL/TLS encryption for data transmitted to our Website
• Regular security audits and system updates
• Restricted access to personal data — only authorized employees who need the information to perform their duties are granted access
• Employee training on data protection and confidentiality

While we take reasonable steps to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including:

• Inquiry/quote data: retained for up to 3 years from the date of last communication, to allow for follow-up on potential projects
• Customer/order data: retained for at least 7 years from the date of the last transaction, to comply with tax, accounting, and legal record-keeping requirements
• Marketing communications: retained until you opt out or your subscription becomes inactive for 24 months
• Website analytics data: retained in anonymized form for up to 26 months

When we no longer need your personal information, we securely delete or anonymize it in accordance with applicable data protection laws.

6. Cookies and Similar Technologies

We use cookies and similar tracking technologies to enhance your experience on our Website.

6.1 What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide reporting information.

6.2 Types of Cookies We Use

6.3 Managing Cookies

You can control and/or delete cookies as you wish through your browser settings. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. However, this may prevent you from taking full advantage of the Website.

For more information about cookies and how to manage them, visit www.allaboutcookies.org.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

7.1 Rights for EEA/UK Residents

If you are located in the European Economic Area or United Kingdom, you have the following rights under the GDPR:

• Right of access — obtain a copy of the personal data we hold about you
• Right to rectification — request correction of inaccurate or incomplete data
• Right to erasure (“right to be forgotten”) — request deletion of your personal data, subject to legal exceptions
• Right to restriction of processing — request that we limit how we process your data
• Right to data portability — receive your data in a machine-readable format or have it transferred to another controller
• Right to object — object to processing based on legitimate interests or for direct marketing purposes
• Right to withdraw consent — withdraw any consent you have previously provided

To exercise these rights, please contact us at [email protected]. We will respond to valid requests within 30 days.

7.2 Opting Out of Marketing Communications

You can opt out of receiving marketing communications from us at any time by:

• Clicking the “unsubscribe” link in any marketing email you receive from us
• Sending an email to [email protected] with “Unsubscribe” in the subject line
• Contacting us via WhatsApp, WeChat, or phone and asking to be removed from marketing lists

Please note that even if you opt out of marketing, we may still send you essential transactional communications related to orders or inquiries you have initiated.

8. International Data Transfers

Our business is based in China, and our data systems are primarily located there. When you provide us with your personal information from outside China, it may be transferred to, stored, and processed in China or other countries where our service providers operate.

These countries may have data protection laws that differ from (and are sometimes less protective than) those in your country of residence. We take steps to ensure that any international transfers of your personal data are done in compliance with applicable laws and with appropriate safeguards in place, such as standard contractual clauses where required.

9. Children’s Privacy

Our Website is not directed to children under the age of 16, and we do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us at [email protected] and we will take steps to delete such information.

10. Third-Party Links

Our Website may contain links to third-party websites, such as social media platforms, trade directories, or partner sites. We have no control over the content, privacy policies, or practices of these third-party sites and are not responsible for their practices. We encourage you to review the privacy policies of any third-party websites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. We will post the updated version on this page and update the “Last Updated” date at the top.

We encourage you to review this Privacy Policy periodically. Your continued use of the Website after any changes constitute your acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Rubao New Energy Materials (Shanghai) Co., Ltd. Address: No. 208 Yangzong Road, Baoshan District, Shanghai, 201900, China Email: [email protected] Phone: +86 136-6602-6846 WhatsApp: +86 136-6602-6846

For general sales inquiries, please email [email protected] or visit our Contact page.